CHOOSE WHICH TYPE OF BUSINESS YOU ARE:
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A trademark is a word, symbol, or phrase, used to identify a particular manufacturer or seller's products and distinguish them from the products of another.
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. For example, the trademark "," along with the Nike "swoosh," identify the shoes made by Nike and distinguish them from shoes made by other companies (e.g.
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" distinguishes the brown-colored soda water of one particular manufacturer from the brown-colored soda of another (e.g.
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). When such marks are used to identify services (e.g. "
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") rather than products, they are called service marks, although they are generally treated just the same as trademarks.
Under some circumstances, trademark protection can extend beyond words, symbols, and phrases to include other aspects of a product, such as its color or its packaging. For example, the pink color of
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bottle might serve as identifying features. Such features fall generally under the term "trade dress," and may be protected if consumers associate that feature with a particular manufacturer rather than the product in general. However, such features will not be protected if they confer any sort of functional or competitive advantage. So, for example, a manufacturer cannot lock up the use of a particular unique bottle shape if that shape confers some sort of functional advantage (e.g. is easier to stack or easier to grip).
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.
Trademarks make it easier for consumers to quickly identify the source of a given good. Instead of reading the fine print on a can of cola, consumers can look for the Coca-Cola trademark. Instead of asking a store clerk who made a certain athletic shoe, consumers can look for particular identifying symbols, such as a swoosh or a unique pattern of stripes. By making goods easier to identify, trademarks also give manufacturers an incentive to invest in the quality of their goods. After all, if a consumer tries a can of Coca-Cola and finds the quality lacking, it will be easy for the consumer to avoid Coca-Cola in the future and instead buy another brand. Trademark law furthers these goals by regulating the proper use of trademarks.
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Trademarks are governed by both state and federal law. Originally, state common law provided the main source of protection for trademarks. However, in the late 1800s, the U.S. Congress enacted the first federal trademark law. Since then, federal trademark law has consistently expanded, taking over much of the ground initially covered by state common law. The main federal statute is the Lanham Act, which was enacted in 1946 and most recently amended in 1996.
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. Today, federal law provides the main, and by and large the most extensive, source of trademark protection, although state common law actions are still available. Most of the discussion in this summary focuses on federal law.
This book, written by the authors of the original OCEB Certification Guide and a contributor to the OCEB 2 examination itself, has been updated for the OCEB 2 Fundamental exam and is available in either print or electronic format. Besides the usual sources, this book can be ordered from
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. Use the discount code found at the top of the listings section (scroll up in your browser) for OMG's special discount pricing. The original German edition of this book may still be
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MBA in a Day Steven Stralser - Wiley, 2004 [ ISBN-10: 0471680540 ] Chapters 1 (Human Resources) 8 (Marketing, Strategy, Competitive Analysis) 11 (Project Management)
MBA in a DayThe Complete Idiot's Guide to MBA Basics, 3rd Edition Tim Gorman - Alpha, 2011 [ ISBN-10: 1615640711 ] Chapters 1 2 (Management functions and skills) 3 (Parts of a Business) 7 (Operations Management) 8 (Business Decisions) 13 (Financial Analysis) 23 (Strategic Planning) NOTE: You can study from the 2nd Edition if you already have it, but note that in this edition Chapter 8 covers Operations Management, and Chapter 9 covers Business Decisions. All other chapters correspond.
The Complete Idiot's Guide to MBA Basics, 3rd EditionFundamentals of Business Process Management Marlon Dumas et al - Springer, 2013 [ISBN-10: 3642331424 | ISBN-13: 978-3642331428] Chapter 1 (Introduction to Business Process Management) Chapter 2 (Process Identification) Chapter 9, Sections 9.1, 9.2 (Process Automation) You may also look at Chapters 3 and 4 which present Business Process Modeling, but we expect that beginning modelers may find the level and treatment somewhat advanced. The presentations of BPMN modeling by Bruce Silver or Tom Debevoise in their books cited separately below may be more helpful.
Fundamentals of Business Process Management Business Process Management: The Third WaveBPMN Method and Style Bruce Silver - Cody-Cassidy, 2011 [ISBN 978-0-9823681-1-4] One of several books that present BPMN modeling in a coherent way, suitable for beginners but deep enough to be useful for more advanced modelers as well. Note that OCEB 2 examinations cover only modeling, and not methodology. You can be successful in both your OCEB 2 certification and your BPM career if you study from a book that presents BPMN modeling in the context of yours or your company's chosen methodology; if you haven't settled on one yet, this book or Tom Debevoise' (below) could be good places to start
BPMN Method and StyleThe Microguide to Process Modeling in BPMN 2.0 Tom Debevoise, Rick Geneva - Advanced Component Research, 2011 [978-1-4635-1135-7] A presentation of BPMN modeling alternative to Bruce Silver's book (just above).
The Devil is a murderous lying thief (John 10:10) and he looks for weakness.Satan looks for weak-minded people, or believers who are not grounded in the faith, to inspire them to do evil.It has often been said, “An idle mind is the Devil's workshop,” but it is also true that “A weak mind is the Devil's workshop.”It is critically important for each believer to KNOW what he or she believes concerning the Word of God, and also that they form a strong relationship with God.The average believer today is blown about by all sorts of heresies and strange doctrines.You can't discern a prophet by what he says, because they'll say anything to deceive people. You can tell a false prophet by what they DON'T say. A false prophet won't warn you about the Roman Catholic church that teaches a false plan of salvation.
The average believer today is shallow, and their Christianity only runs skin deep.These types of Christians only do right when they feel like it.This is the wife who praises her husband one day, but files for divorce the next.This is the pastor who sings “Take your burden to the Lord and leave it there” one day, but stabs his Christian brother in the back the next.The average believer fails to see the demonic spirit behind the corrupt modern versions of the Bible bible.The average believer today is spiritually sleeping, carnally minded and a casualty to the cause of Christ.
If you want to make the Devil's crowd mad, just start preaching the Gospel of Jesus Christ.Anytime you start preaching from the Word of God, look out! The Devil's crowd hates the Bible. 2nd Timothy 3:12 states, “ Yea, and all that will live godly in Christ Jesus shall suffer persecution. ” There's something very wrong with a professed “Christian” who is not suffering any persecution.When you raise a flag for God, you WILL BE persecuted.
God is still on His throne!The Devil can try to kill, steal, and destroy our lives; but “ he that is higher than the highest regardeth” (Ecclesiastes 5:8). Ultimately, we all have to answer to God for the lives we live, and God will judge each of us according to our works. Romans 14:12 declares, “ So then every one of us shall give account of himself to God.”
“There's something haywire in this country and we need to return to the Word of God and to Jesus.”
—Pastor Lester Roloff |
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100 Years From Now We'll All Be In Eternity—Heaven Or Hell
It won't matter 100 years from now how much money you had in this life—you can't take it with you beyond the grave.It won't matter 100 years from now how popular you were in this life, nor how successful you were in this world.All that will matter is whether you died
in the Lord
with your sins forgiven; or you died
in your sins
without Christ as your personal Savior.
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(John 3:5).